What’s your brand
There I was, minding my own business, when I got a call from a gentleman who was starting a new venture. He needed branding services, and naturally, my ears perked up like a cat hearing the sound of a can opener. This was my kind of conversation!
As we spoke, I realized something profound—this man had been in his industry long enough to know it inside and out, probably even in his sleep! He had built a thriving business with experience that no textbook could teach. But—and this is where my branding senses tingled—he had never professionally documented his business. It was all in his head, floating around like a well-cooked pot of ugali, but with no form or structure.
Now, I had just completed an eye-opening course at Covenant University, titled “Building a Sustainable Business Through Having a Firm Foundation.” Fancy, right? This course had drilled into me the importance of not just knowing your business but documenting it in a way that future generations could pick up the baton and run with it. And here was a real-life example standing before me (well, metaphorically, since we were on the phone).
To make things even juicier, he had identified one of his children to take over the business. Ah-ha! This was my golden opportunity! Not only had we previously trained his son in a service we offer, but now, here was proof that the training had come full circle. Education never goes to waste—one day, it pays you back, sometimes in unexpected ways!
Of course, as a branding company, we don’t just offer services; we create experiences, legacies, and identities that live beyond the founders. So, I took it upon myself to go beyond his request. Did he ask for a company identity? No. Did I give him one anyway? Absolutely! I designed a stunning logo, prepared a professional company profile, and basically handed him the branding equivalent of a five-course meal on a silver platter. Why? Because I believe in winning over a client before they even realize they’ve been won over.
His response? Classic. He said, “I love how detailed you are in explanation.” My response? “You have just proved our process to be true because our slogan is ‘It’s in the detail.'” That, my friends, is what we call strategic branding and marketing—when the client unknowingly confirms your value proposition!
His excitement was contagious. Not only was he thrilled about working with us, but he also appreciated the depth of thought we put into our work. And the cherry on top? We had already made an impact on his business without him knowing—by mentoring his son. That’s when it hit me: learning never comes to an end, and investments in knowledge always yield returns. That course I took? Worth every single coin! The lessons I learned? Already paying off!
Another crucial takeaway from my training was the art of listening to clients. It’s not just about selling a product or service; it’s about understanding their needs and aligning our offerings to serve them best while maintaining our integrity. We could have underpriced our service to win the business quickly, but we chose to price it at what it truly deserved. Why? Because we knew the immense value we would bring—not just to his company but to his clients as well. When you know your worth, you don’t settle for less.
This experience reinforced everything I had learned. First, education pays back—sometimes in unexpected ways. Second, branding isn’t just about logos and colors; it’s about telling a story, preserving a legacy, and preparing for the future. Third, great branding isn’t just about making something look good; it’s about making it work better, communicate clearer, and resonate deeper.
So, here’s my testimony: that course at Covenant University? Priceless. The branding expertise we bring to businesses? Unmatched. The power of mentorship? Life-changing. The money spent on learning and self-improvement? The best investment ever! And to my fellow business owners—if you want a brand that speaks, sells, and stands the test of time, you know where to find us. Because at our company, ‘It’s in the detail!’
